The MACD journal · practical notes for small businesses

Better digital work starts with a sharper point of view.

Latest note Websites

Is your website ready for December?

Five checks to do this week, before the busiest weeks of the year.

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Websites

Is your website ready for December?

Five checks to do this week, before the busiest weeks of the year.

Read the note →
Websites

Template or custom website: how to decide

Compare the fit, limits and ongoing costs before choosing.

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Accessibility

Five accessibility checks you can do on your website in ten minutes

Five quick checks to spot whether your site works for everyone.

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WebsitesFeatured

Does your website answer the five questions customers keep asking?

Compare your top five questions with what the site shows.

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WhatsApp

Could your WhatsApp order flow be easier to track?

A checklist for what happens after a WhatsApp order arrives.

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BookingsFeatured

Are bookings arriving after you close?

Count after-hours booking requests and test a booking link.

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Websites

Do your Google profile and website give the same details?

Check hours, phone and address in every listing.

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Accessibility

Can more customers complete a booking or order on your site?

Four checks on a phone to spot possible barriers.

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WebsitesFeatured

What should you ask before paying for a website?

Six questions that make a quote easier to compare.

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WebsitesFeatured

Does your website have a privacy notice that matches what it does?

Check that your privacy notice matches what your site collects.

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Websites

Is a photo the only version of your menu?

Check readability and keep an up-to-date text menu on your site.

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Automation

Could a ready-to-collect text reduce status calls?

Tally status calls, then test a notification when staff mark an order ready.

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Automation

Could appointment reminders make cancellations easier to manage?

A simple way to measure missed appointments and test reminders with staff in control.

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Websites

Is your PDF timetable easy to use on a phone?

A quick phone check for gyms and studios.

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Automation

Rules or AI: which should you automate first?

Sort work into rule-based steps and judgment calls before adding AI.

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Bookings

Does your Book button say what actually happened?

Define request, confirmation and payment before designing the button.

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Websites

Does your enquiry reach the right person?

A safe end-to-end check for small businesses with a website enquiry form.

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