Many small business owners can list them from memory. Are you open on Sunday? Do you take bookings? How much is a cut and blow-dry? Do you deliver to my area? Is there parking?
Some may arise because the answer is hard to find online: the customer didn't find the answer and had to stop and ask. Some may ask; others may leave without asking.
Who this is for
Salons, cafés, trades, clinics and shops: any business where the phone, WhatsApp or DMs fill up with the same questions.
Check it this week (10 minutes)
- Write down the five questions you answer most often. Ask whoever answers the phone.
- Open your website on your phone and look for each answer. If it takes more than a few seconds, count it as missing.
- Check your Google Business Profile. Are the opening hours right, including bank holidays?
What usually fixes it
Usually the fix isn't more pages. It's a short, clear block near the top of your homepage: hours, location, how to book or order, and prices if you're happy to show them. Then put the same answers on your Google profile so they match everywhere.
The aim is simple: the next customer gets the answer without having to ask.
Want a second pair of eyes? Send us your website and we'll tell you what we can review.