In short: we found your organisation's business contact details on its public website, in an official public register or in a public business directory, and used them to send a relevant business introduction. Each email identifies the concrete source used for your contact details. We use this route only for companies and other corporate bodies, not for sole traders. You can object at any time, free of charge: just reply "no" to our email, or write to macd@macd.ie. We will stop using your details for direct marketing.
Who we are
MACD Adaptive Limited is the controller of the personal data described in this notice. We are an Irish limited company registered under CRO number 818724. Postal address: Apartment 3, Sandlewood, Castleknock Road, Dublin 15, Ireland. You can contact us at macd@macd.ie.
What information we use
We may use basic professional contact information that your organisation makes public, such as a business contact name, role, business email address, business phone number, organisation name, website and business sector. We do not intentionally collect sensitive personal data for this activity.
Where we obtained it
We obtained the information from your organisation's publicly accessible business website, from an official public register, or from public business directories (for example Mapcarta or openalfa). The concrete source used for your contact details is identified in each email we send. We may keep the source page address so we can understand and document where the contact information came from. A public listing does not by itself mean that the organisation has consented to marketing or that the register endorses MACD.
Who we contact in the UK
We use this contact route only for corporate subscribers: limited companies and other corporate bodies. We do not use it for sole traders or non-incorporated partnerships, who are treated as individual subscribers under the Privacy and Electronic Communications Regulations 2003 (PECR) and require a different legal basis that we do not rely on for this activity.
Why we use it
We use the information to identify businesses that may benefit from our web, automation and digital services, to send a limited and relevant business introduction, to respond if you engage with us, and to keep a record of objections so we do not contact you again for direct marketing.
Our legal basis (UK GDPR and PECR)
Under the UK GDPR, our legal basis is legitimate interests (Article 6(1)(f)): developing our business and offering relevant services to other businesses. We balance that interest against your privacy rights by using professional contact details from a public business source, limiting the information and frequency of contact, making our identity clear, and providing a simple, free way to object. Under PECR, the consent rules for unsolicited electronic mail apply to individual subscribers; because we contact only corporate subscribers in this activity, we rely on this legitimate-interest basis together with your right to object at any time. Keeping an opt-out record is also based on our legitimate interest in respecting your objection and preventing further contact.
Who receives the information
Authorised MACD personnel and service providers that support our email, hosting, security and customer-management systems may process the information where necessary. We do not sell or rent it. We may disclose information where required by law or to protect legal rights.
International transfers
We are established in Ireland and process this information in the European Economic Area. Where a service provider processes data outside the UK or the EEA, we use an applicable legal transfer mechanism, such as an adequacy decision, the UK International Data Transfer Agreement or approved contractual safeguards.
How long we keep it
We keep contact information only for as long as it is reasonably needed for the purpose above and review it periodically. We delete or anonymise it when it is no longer needed, unless we must keep it for a legal reason. If you object, we may retain the minimum information needed on a suppression list solely to honour your request and prevent future marketing contact.
Your rights
Under the UK GDPR you may have the right to ask for access, correction, deletion or restriction of your personal data, and to object to its use. You have the right to object at any time to processing of your data for direct marketing. There is no charge for opting out: reply "no" to our email or write to macd@macd.ie and we will stop marketing to you.
We may ask for enough information to verify your identity and will normally reply within one month. You also have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.
Automated decisions
We do not make decisions about you that produce legal or similarly significant effects using solely automated processing.
Do you have to provide this information?
No. You did not provide the information directly to us and you are not required to provide any additional information. Choosing not to respond has no adverse consequence.
Cookies
This notice does not use advertising cookies or behavioural tracking. Reading it does not place marketing cookies on your device.
Contact us or object
Email macd@macd.ie, or simply reply "no" to the message you received. To opt out you can also write "unsubscribe" or "do not contact". We will handle the request free of charge.