In short: we found your business contact details on your organisation's public website, in a publicly accessible business directory such as Golden Pages or the National Guild of Master Craftsmen, or in an official public register of installers such as the Registered Gas Installers (RGI) register, and used them to send a relevant business introduction. You can object at any time, free of charge, by emailing macd@macd.ie. We will stop using your details for direct marketing.
Who we are
MACD Adaptive Limited is the controller of the personal data described in this notice. We are an Irish limited company registered under CRO number 818724. You can contact us at macd@macd.ie.
What information we use
We may use basic professional contact information that your organisation makes public, such as your name, role, business email address, business phone number, organisation name, website and business sector. We do not intentionally collect sensitive personal data for this activity.
Where we obtained it
We obtained the information from your organisation's publicly accessible business website, a publicly accessible business directory such as Golden Pages or the National Guild of Master Craftsmen, or an official public register of installers such as the Registered Gas Installers (RGI) register at https://rgi.ie/registered-installers/. The business introduction identifies the source used for your contact details. We may keep the source page address so we can understand and document where the contact information came from. A public listing does not by itself mean that you have consented to marketing or that the directory or register endorses MACD.
Why we use it
We use the information to identify businesses that may benefit from our web, automation and digital services, to send a limited and relevant business introduction, to respond if you engage with us, and to keep a record of objections so we do not contact you again for direct marketing.
Our legal basis
Our legal basis is our legitimate interest in developing our business and offering relevant services to other businesses. We balance that interest against your privacy rights by using professional contact details from a public business source, limiting the information and frequency of contact, making our identity clear, and providing a simple, free way to object. Keeping an opt-out record is also based on our legitimate interest in respecting your objection and preventing further contact.
Who receives the information
Authorised MACD personnel and service providers that support our email, hosting, security and customer-management systems may process the information where necessary. We do not sell or rent it. We may disclose information where required by law or to protect legal rights.
International transfers
Some service providers may process data outside the European Economic Area. Where this happens, we use an applicable legal transfer mechanism, such as an adequacy decision or approved contractual safeguards.
How long we keep it
We keep contact information only for as long as it is reasonably needed for the purpose above and review it periodically. We delete or anonymise it when it is no longer needed, unless we must keep it for a legal reason. If you object, we may retain the minimum information needed on a suppression list solely to honour your request and prevent future marketing contact.
Your rights
Depending on the circumstances, you may have the right to ask for access, correction, deletion or restriction of your personal data, and to object to its use. You have the right to object at any time to processing for direct marketing. There is no charge for opting out. Email macd@macd.ie and we will stop marketing to you.
We may ask for enough information to verify your identity and will normally reply within one month. You may also complain to the Irish Data Protection Commission at dataprotection.ie.
Automated decisions
We do not make decisions about you that produce legal or similarly significant effects using solely automated processing.
Do you have to provide this information?
No. You did not provide the information directly to us and you are not required to provide any additional information. Choosing not to respond has no adverse consequence.
Cookies
This notice does not use advertising cookies or behavioural tracking. Reading it does not place marketing cookies on your device.
Contact us or object
Email macd@macd.ie. To opt out, you can simply write "unsubscribe" or "do not contact". We will handle the request free of charge.