Privacy Policy

This policy explains how MACD Adaptive Limited handles personal data through macd.ie and services we operate.

MACD Adaptive Limited, an Irish limited company (CRO 818724), is the data controller. Contact us at macd@macd.ie.

• Details you send us, such as your name, business name, email address, phone number and enquiry.
• Information needed to provide a service you request or to manage our business relationship.
• Limited technical records needed to keep our website and connected services secure and working.
• Information received through a connected platform, such as Meta, only when you choose to interact with our service through that platform.

• To answer enquiries and provide requested services.
• To operate, secure and improve our website and connected services.
• To meet legal, accounting and regulatory duties.

Our legal bases under GDPR are taking steps at your request or performing a contract, our legitimate interests in running and securing the business, consent where required, and compliance with law.

We do not sell or rent personal data. We use service providers only where needed to run our website, communications and customer systems. They process data under our instructions or their own applicable terms. We may disclose data where the law requires it or to protect legal rights.

We keep personal data only for as long as needed for the purpose collected, our business relationship, and applicable legal or accounting duties. When it is no longer needed, we delete or anonymise it.

Some service providers may process data outside the European Economic Area. Where required, we use recognised safeguards such as adequacy decisions or standard contractual clauses.

macd.ie does not use advertising cookies or behavioural tracking. Essential technical storage may be used when needed for security or a service you request.

Under GDPR, you may have rights to access, correct, delete or restrict your data, object to processing, receive portable data, and withdraw consent. Email macd@macd.ie. We may ask for enough information to verify your identity and will normally reply within one month. You may also complain to the Irish Data Protection Commission at dataprotection.ie.

If a business owner chooses to connect a Google Calendar to MACD Booking, we ask Google for access to that calendar only after the owner approves it on Google's consent screen. We use that access for one purpose: to show busy times so the booking page offers free slots only, and to add, update or remove the calendar events for bookings made through MACD Booking. We do not use it for anything else.

• We access calendar availability and the events that MACD Booking creates. We do not read other event details for any other purpose.
• We do not sell Google user data, share it for advertising, or use it to train generalized AI or machine learning models. Humans do not read it except with the owner's consent, to investigate abuse, or where the law requires.
• We store the access token in encrypted form on our own servers and keep calendar data only while the connection is active.
• The owner can disconnect at any time in MACD Booking or at myaccount.google.com/permissions. On disconnect we delete the tokens and any cached calendar data, and we delete anything else on request to macd@macd.ie.

MACD's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

MACD Adaptive Limited (LTD - Private Company Limited by Shares). Registered in Ireland, CRO 818724.

Registered office: Apartment 3, Sandlewood, Castleknock Road, Dublin 15, Dublin, D15 CY91, Ireland